### Privacy Policy

This Privacy Policy describes how acemend.com (the "Site" or "we") collects, uses, and discloses your personal information when you visit or make a purchase from the Site.

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**Collection of Personal Information**
When you visit the Site, we collect certain information about your device, your interactions with the Site, and the information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can identify an individual uniquely (including the information listed below) as "Personal Information." Please see the following list for more details on what personal information we collect and why.

**Device Information**
Examples of Personal Information collected include: web browser version, IP address, time zone, cookie information, which sites or products you view, search terms, and how you interact with the Site.
Purpose of collection: To load the Site accurately for you and to perform analysis on the use of the Site to optimize our Site.
Source of collection: Automatically collected when you access our Site using cookies, log files, web beacons, tags, or pixels.
Disclosure for business purposes: Shared with our processor Shopify.

**Order Information**
Examples of Personal Information collected include: name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number).
Purpose of collection: To provide products or services to fulfill our contract, process your payment information, arrange shipping, and provide invoices and/or order confirmations, communicate with you, check our orders for potential risks or fraud, and, in line with your preferences, provide you with information or marketing related to our products or services.
Source of collection: Collected directly from you.
Disclosure for business purposes: Shared with our processor Shopify.

**Customer Support Information**
Examples of Personal Information collected include: email address, name.
Purpose of collection: To provide customer support.
Source of collection: Collected directly from you.

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### SMS Marketing Terms and Conditions

We value your privacy and the information you consent to with our SMS marketing service. We use this information to send you SMS notifications (for your order, including abandoned checkout reminders), SMS marketing offers, and transactional texts, including review requests from us.

Our website uses cookies to track items you add to your shopping cart, including when you abandon checkout. This information is used to determine when to send cart reminder messages via SMS.

Additionally, you agree to our Messaging Terms (https://terms.pscr.pt/legal/shop/acemend/terms_of_service) and Messaging Privacy Policy (https://terms.pscr.pt/legal/shop/acemend/privacy_policy).

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### Minors
The Site is not intended for individuals under the age of [INSERT AGE]. We do not intentionally collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at the address below to request its deletion.

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### Sharing Personal Information
We share your personal information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

- We use Shopify to power our online store. You can read more about how Shopify uses your personal information here: [Shopify Privacy Policy](https://www.shopify.com/legal/privacy).
- We may share your personal information to comply with laws and regulations, respond to a subpoena, search warrant, or other legal request for information we receive, or to otherwise protect our rights.

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### Behavioral Advertising
As described above, we use your personal information to provide you with targeted ads or marketing communications that we believe may be of interest to you. For example:

- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your personal information here: [Google Privacy Policy](https://policies.google.com/privacy?hl=en).
- We may also share information about your usage of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases, through the use of cookies or other similar technologies (to which you may consent, depending on your location).

For more information on how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at [NAI's Understanding Online Advertising](http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work).

You may opt out of targeted advertising:

- FACEBOOK - [https://www.facebook.com/settings/?tab=ads]
- GOOGLE - [https://www.google.com/settings/ads/anonymous]
- BING - [https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]
- Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at [http://optout.aboutads.info/].

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### Use of Personal Information
We use your personal information to provide you with our services, which include: selling products, processing payments, shipping and fulfilling your order, and keeping you updated on new products, services, and offers.

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### Legal Basis
In compliance with the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA"), we process your personal information on the following legal bases:

- Your consent;
- The performance of a contract between you and the Site;
- Compliance with our legal obligations;
- Protecting your vital interests;
- Performing a task carried out in the public interest;
- For our legitimate interests, which do not override your fundamental rights and freedoms.

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### Retention
When you place an order through the Site, we will retain your personal information in our records unless you ask us to delete it. For more information about your deletion rights, see the 'Your Rights' section below.

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### Automated Decisions
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision has a legal or similarly significant effect on you.

We do not engage in fully automated decision-making that has a legal or similarly significant effect using customer data.

Our processor Shopify uses limited automated decisions to prevent fraud which do not have a legal or similarly significant effect on you.

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### Sale of Personal Information
Our Site sells personal information, as defined by the California Consumer Privacy Act of 2018 ("CCPA").

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### Your Rights

**GDPR**
If you are a resident of the EEA, you have the right to access your personal information, transfer it to a new service, and request that your personal information be corrected, updated, or deleted. If you wish to exercise these rights, please contact us at support@acemend.com.

Your personal information will initially be processed in Ireland and then transferred outside of Europe for storage and further processing, including in Canada and the United States. For more information on how data transfers comply with the GDPR, please see Shopify's GDPR Whitepaper: [Shopify GDPR Help](https://help.shopify.com/en/manual/your-account/privacy/GDPR).

**CCPA**
If you are a resident of California, you have the right to access your personal information (also known as the 'Right to Know'), transfer it to a new service, and request that your personal information be corrected, updated, or deleted. If you wish to exercise these rights, please contact us using the contact information below.

If you would like to designate an authorized agent to make such requests on your behalf, please contact us at the address below.

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### Cookies
A cookie is a small amount of information downloaded to your computer or device when you visit our Site. We use various types of cookies, including necessary, performance, advertising, and social media or content cookies. Cookies enhance your browsing experience by allowing the website to remember your actions and preferences (like login and region selection). This means that you don’t have to re-enter this information every time you return to the site or navigate from one page to another. Cookies also provide information on how people use the website, for example, whether it is their first visit or a frequent one.

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For more information on how to manage your cookie settings, please consult your browser’s help file or websites such as [www.allaboutcookies.org].

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### Contact
For more information about our privacy practices, questions, or if you would like to make a complaint, please contact us via email at pawtasticlovestore@gmail.com.